Charlie Ciuffo

1923 “ACCOLADES” & “GLOBAL”

Producer/Editor

It was such a great opportunity working on a show as esteemed as 1923. As the prequel to hit series Yellowstone & the sequel to 1883, there was a lot riding on these creatives (pun intended). For both creatives, I wanted to make sure we really showcased the cinematic vistas & explosive action/drama to draw audiences into this epic adventure.

1923 was the most-watched premiere on the streamer ever in the US, with 7.4 million total viewers across Paramount+ and linear previews.

TULSA KING S1 LAUNCH CAMPAIGN

Lead Producer / Creative Direction

“SEND OFF” TEASE
(Editor: Dan Glowacki)

“25 YEARS” TRAILER
(Editor: Giaronomo)

“MADE IN NY”
(Editor: Joel Kotlowitz)

“PARIS OF THE SOUTHWEST”
(Editor: Joel Kotlowitz)

When Taylor Sheridan, co-creator of Yellowstone, and Terence Winter, an executive producer of The Sopranos, collaborate on a show with Sylvester Stallone at the helm, rabid fanbases collide! Capturing fans of Stallone and viewers of both hit shows was priority #1, along with highlighting the show’s “fish out of water” premise. The challenge? Keeping up with the evolving creative direction and tone of the show, caught between drama and comedy often leaning towards one or the other and changing weekly. Despite the pivots (or perhaps because of them), I’m proud of the creative we produced—from what you see here to our behind-the-scenes and social video pieces, the traction was undeniable.

The Tulsa King premiere drove record single day subscription sign-ups on Paramount + and became the year's top new cable series with its Paramount Network debut. Additionally, it was the #1 series to gain international popularity across all of Paramount+.

Mayor of Kingstown “the mayor”

Producer/Editor

Who is “The Mayor”? This was the ultimate question, creative direction & goal of this hero :30, crafted to entice audiences while introducing Jeremy Renner’s character, “The Mayor” & his role within the city of Kingstown. The anthemic industrial track bears down on the viewer as the city bears down on “The Mayor” in this escalating cacophony of deal-making, sex & violence.

This spot aired during the 2021 NFL Kickoff Game on NBC & helped drive 2.6 million viewers to watch the Mayor of Kingstown premiere, making it one of Paramount Network’s most-watched scripted dramas & #1 scripted show on Paramount + at the time of premiere.

WACO: THE AFTERMATH

”Trials”, “Accolades”, “Koresh”

Producer/Editor

Waco: The Aftermath is the sequel to the Waco miniseries that premiered on Paramount Network. As a follow-up story to the original, it was important to have the sequel stand out as its own separate entity & a progression of the tragic Waco story. Each creative seen here was crafted with this in mind while exploring different angles of the story: true crime drama, conspiracy thriller, psychological thriller. I really enjoyed working on this campaign & particularly loved working on the “Koresh” concept, as that creepy creative was tailored towards bringing in Showtime’s Yellowjackets audience, a show of which I am a fan myself!

1883 “ADVENTURE” TEASER TRAILER

Producer/Editor

The 1883 teaser trailer, among my first projects at Paramount, was a love/hate endeavor. The original iterations of the trailer included more sound design, flash & flair but the creator of the show, Taylor Sheridan, had respectably strong opinions about how the origin story to Yellowstone should be portrayed. He insisted on using the show’s beautiful score, paring back on sound design, & letting some of the more cinematic shots breathe. Despite conflicting stylistic instincts, it was a valuable exercise in successfully executing the creator’s vision & because of that accomplishment I am proud of the work.

1883 was the most watched original series ever for Paramount+, up more than double over the previous record. The premiere also delivered 4.9 million total viewers during its special event on Paramount Network following Yellowstone, making it the biggest new series premiere on cable since 2015.

WILLIE NELSON & FAMILY

Lead Producer / Creative Direction
Editor: Secret Projects

In conceptualizing this campaign for Willie Nelson & Family, recurring words emerged: "Icon," "Legend," "Trailblazer" (and, of course, just "blazer"). Many know him, few know his humble beginnings. The trailer celebrates his broad appeal, offering glimpses into his essence. Striking a delicate thematic balance was crucial—too much focus on broad appeal risks shallowness, while delving too deeply might cause the piece to lose its soul. The end result: a beautifully balanced & crafted trailer by our partner, Secret Projects.

PEACOCK A.P. Bio S3 Launch

Writer/Producer/Editor

When our Creative Director asked if I’d like to help out with some Peacock work I jumped at the opportunity. Never having seen A.P. Bio before I quickly became a fan after screening just a few episodes. For this campaign, I was tasked with producing a series of creatives ranging from :30 vignettes to :06 “unskippable” spots for youtube, each highlighting the offbeat, irreverent & acerbic brand of humor.

The first video seen here, “Intro to A.P. Bio”, combines an enthusiastic driving track with fun copy that re-defines “A.P.” to spotlight the most outrageously humorous moments from the show.

The second video, “Welcome to Whitlock”, channels the tonality of an amateur A.V. Club production. This homegrown school ad/orientation fits perfectly in the world of the show & cleverly acclimates viewers to its cast of characters. I’m so glad we were able to get custom VO records with Patton Oswalt & Paula Pell to really bring this creative together! Working with Peacock & A.P. Bio was a great experience & I hope to continue collaborating with them in the future.

USA “plan your vote” sizzle

Writer/Producer/Editor

In the age of COVID, creative problem solving has become the norm, the “Plan Your Vote” campaign was no exception. Partnering with NBC News, our USA team was challenged with leveraging our brand & show talent to spread the word about early voting in the 2020 election season. With some USA GFX bumpers already in the works the campaign called for a complimentary creative that seamlessly integrated the “Plan Your Vote” messaging with show talent across our block of programming. Unable to capture & incorporate a quality custom shoot with USA talent, I wrote, produced & edited this sizzle as a solve, which features some of the most dynamic moments USA programming has to offer, led by a cast of characters dynamically relentless in their pursuits of happiness. With a little double entendre interspersed throughout & a big close on the “Plan Your Vote” rallying cry this spot is a fun co-branded opportunity that galvanized viewers to vote in this historic election season.

Syfy the expanse s1 launch “mystery”

Writer/Producer/Editor

The marketing campaign for the first season of The Expanse was a challenging one. The world of the show was enticing, intricate & overwhelmingly…well…EXPANSIVE. Focus group feedback showed that audiences couldn’t follow the many complicated plot points; Syfy had hit a wall in their marketing strategy. I was brought onto the campaign & began working on a solution. The end result was this spot which rose to the top of the pile amongst competition from internal staff & numerous vendors. The show’s beautiful cinematography & VFX work combined with my added sound design still make it one of my favorites.

SYFY Dark Matter S1 Launch “SuperTease”

Producer/Editor

While not the most popular show amongst average viewers, I loved Dark Matter for it’s premium look & compelling action. For the first season launch, I was tasked with producing the majority of the deliverables however this spot has become my favorite for the way the imagery compliments the sound design. Dark Matter show post also gave high praise.

syfy sharknado 5 launch campaign

Concept/Writer/Producer/Editor

Sharknado!! A national treasure & some of the most fun I’ve ever had on a campaign. As lead producer for the Sharknado 5 launch I faced a few challenges starting with “What do you do when you need to produce content before there’s finished content?” These BTS teases were the end result, followed up by a few mock serious teases & a Sharknado marathon with a nod to Game of Thrones. By embracing Sharknado’s irreverent attitude we created some ridiculously fun spots that spanned across linear, digital & social.

SYFY Incorporated s1 launch

Producer/Editor

Creepy PSA meets postcards from a dystopian future in this series of short teases for the season 1 launch of Incorporated which were crafted to entice the viewer by taking everyday scenarios (i.e. a classroom) & injecting a dark tonality that bubbles just below the surface until the shocking reveal. The end result leaves audiences uneasy but intrigued with the darker sides of technology & Incorporated’s take on it.

CHILLER HORROR RULES “CABIN IN THE WOODS”

CHILLER HORROR RULES “DETENTION”

Writer/Producer/Editor

The Chiller network, has passed on to the cable-TV graveyard but before that happened I did get the opportunity to work on their Horror Rules franchise which allowed the creative freedom to lean into the absurdity of horror movie tropes. Writing for these was a lot of fun & I’m happy to be able to share them here.

USA NETWORK PREMIERE: SKYFALL

Producer/Editor

There’s never a shortage of network premiere’s to work on & I love sinking my teeth into cutting a good movie trailer. These two stood out for a few reasons; for A Nightmare on Elm Street I knew from the start that I wanted to incorporate Freddy’s knives in an interesting way. By harmonizing the dialogue, SFX & music I was able to create a premium look & feel for this terrifying horror franchise.

Skyfall required a cinematic approach with a very specific creative direction from USA in regards to making Daniel Craig seem “un-killable” & I’m proud of where we wound up especially that edit of Daniel Craig coming out of the water & landing on the train.

syfy movie promos

Writer/Producer/Editor

These short movie promos were some of the first pieces of content I produced & they were fun as hell to make. Always a student of sound design & pacing you’ll notice these spots are quick but well-crafted.